What can social media have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies haven’t yet begun to take advantage of the potential of it. This is especially true to consider if you’re planning to invest in search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren’t immediately obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some years now. Social engagements occur when people like, comment on, share or tweet about an article. The more the number of social interactions that a piece content has, the more social signals you build to your website. Search engines analyze these signals from social media, and use them as an indicator of quality when ranking the content. This is a way for search engines to know what content people consider to be most valuable and what their algorithm deems good quality. The content you’ve created can be quickly indexed whenever it’s attracting a significant amount of social interactions.

2.) Link Building

It’s long gone of asking for websites to link to yours. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in by hand to create quality content that is worthy of linking. How can you get your content to websites who are willing to link to your content, when you ask them directly, which would be considered “unnatural”? Social media is your solution. Social media lets you expose your content to appropriate audiences that are willing to share it with others, if it is worth linking to. Those people will also connect your content to their network which will increase the impact of your content.

3.) Content amplification

You could create any high quality content you want but it’s not going to gain much traction without amplification. Marketing via email is great method to boost content but it’s only going to get to those on your marketing list. You can reach new audiences via social media. If you send your content out to your followers, they’ll spread it to their own followings if they find it helpful. They will also be able to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it should be believed to be in its ranking algorithms. Alongside boosting your content, social media also helps increase brand شراء لايكات فيسبوك recognition. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust and confidence in your site, as well as aiding by using branded search terms.

5.) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now appear on search result pages. This allows your company to appear in search results that include branded searches on more than only your website. It’s even better. Individual tweets from Twitter were once indexable and were displayed in the search results. This enabled your content to rank higher in the results of a search. The service was temporary for a few months before Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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